Client Interview（成功事例ご紹介）
Hasegawa, a long-established store specializing in prayers, sees sales more than double compared to the same period last year at its shopping center store.
HASEGAWA CO., LTD.
事業内容
仏壇仏具事業、墓石事業、屋内墓苑事業
Webサイト
インタビュー
上席執行役員・営業企画グループ長・ 山澤 真樹 氏 営業企画部・SC戦略チームリーダー・石原 学 氏
導入店舗
全17店舗(モラージュ菖蒲店、イオンモール座間、イオンモール新端橋店、おゆみ野店、セブンパークアリオ柏店、トレッサ横浜店、プライムツリー赤池店、モリシア津田沼店、ゆめタウン大牟田店、ララガーデン川口店、イオンタウン黒崎店、ゆめタウン中津店、リーフウォーク稲沢店、イオンモール東浦、ＯＤＡＫＹＵ 湘南 ＧＡＴＥ、イオンタウン千種店、イーアスつくば店)
assignment
As stores expanded from roadside locations to shopping centers, the number of customers surged, making it urgent to address the needs of customers who weren't making a specific purchase.
However, a strong emphasis on selling high-priced items persisted at the store level, resulting in a passive customer service style and a tendency to blame poor sales on low customer numbers. This prevented the development of concrete, data-driven improvement measures.
Solution through implementation
In the two years since implementation, the purchase rate increased from 9.6% to 14.5%, and overall sales at the shopping center more than doubled compared to the same period last year.
By making customer traffic and purchase rates visible, a proactive improvement cycle was established where staff members themselves devised ways to improve customer interaction and displays.
The data has motivated employees, and the building of lasting customer relationships through the sale of general merchandise has also progressed.
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