Client Interview（成功事例ご紹介）
Thanks to the traffic flow analysis, we were able to improve the store layout.
BEAMS CO., LTD.
事業内容
紳士服、婦人服、バッグ、靴、雑貨等の販売
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インタビュー
株式会社ビームスホールディングス 取締役 ロジスティック本部 兼 情報システム本部 本部長 清水伸治氏
導入店舗
国内アウトレット店 複数店舗
assignment
Outlet stores have a broad customer base and low membership card usage rates, making it difficult to grasp the overall picture of customers based solely on purchase data.
Store operations and product selection relied heavily on staff intuition and experience, and the movement of non-purchasing customers within the store was unclear.
Therefore, objective verification of whether strategies were aligned with the target audience was required.
Solution through implementation
Through traffic flow analysis, the store's weaknesses were visualized, and data-driven layout improvements increased foot traffic and dwell time.
Furthermore, product placement based on hypotheses led to increased multiple purchases and improved sales.
In addition, the numerical evidence of the importance of repeat customers led to a change in mindset among store staff, who proactively worked to improve customer service.
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Understand ABEJA Insight for Retail in 3 Minutes! Find out why AI cameras are transforming retail stores and discover concrete steps for improvement, available now.
[Document Contents]
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What Insight for Retail can do
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Results and case studies from our clients
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Why we are chosen
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The optimal pricing plan for your business
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