
Client Interview(成功事例ご紹介)
By measuring the customer visit rate, we were able to identify merchandising strategies that lead to acquiring new customers.
ICI ISHII SPORTS CO., LTD.

事業内容
スキー、登山用品の専門店
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インタビュー
株式会社ICI石井スポーツ 執行役員 経営企画室 兼 オムニ事業部 兼 店舗運営部 室長 川村尚弘氏
導入店舗
ICI石井スポーツ登山本店、ICI石井スポーツ立川店
assignment
Because store operations relied on the experience and intuition of block leaders, resulting in a black box of know-how and an inability to accumulate it as a company, this was a major challenge.
While POS data allowed us to track sales, it lacked detailed information such as customer demographics, in-store behavior, and reasons for non-purchase, making objective discussions and strategy development for acquiring new customers difficult.
Solution through implementation
AI analysis visualized trends such as a lower purchase rate among younger customers but an increase in casual visits in early autumn.
Based on this data, we numerically proved the effectiveness of a newly established section and decided to reflect this in the product mix.
Furthermore, we were able to confirm changes in customer browsing time due to changes in shelf height and layout using data, establishing a timely store improvement cycle based on evidence.
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