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Client Interview(成功事例ご紹介)

By measuring the customer visit rate, we were able to identify merchandising strategies that lead to acquiring new customers.

ICI ISHII SPORTS CO., LTD.


事業内容

スキー、登山用品の専門店


Webサイト

http://www.ici-sports.com


インタビュー

株式会社ICI石井スポーツ 執行役員 経営企画室 兼 オムニ事業部 兼 店舗運営部 室長 川村尚弘氏


導入店舗

ICI石井スポーツ登山本店、ICI石井スポーツ立川店

assignment

Because store operations relied on the experience and intuition of block leaders, resulting in a black box of know-how and an inability to accumulate it as a company, this was a major challenge.

While POS data allowed us to track sales, it lacked detailed information such as customer demographics, in-store behavior, and reasons for non-purchase, making objective discussions and strategy development for acquiring new customers difficult.

Solution through implementation

AI analysis visualized trends such as a lower purchase rate among younger customers but an increase in casual visits in early autumn.
Based on this data, we numerically proved the effectiveness of a newly established section and decided to reflect this in the product mix.
Furthermore, we were able to confirm changes in customer browsing time due to changes in shelf height and layout using data, establishing a timely store improvement cycle based on evidence.

Download

資料ダウンロード

Understand ABEJA Insight for Retail in 3 Minutes! Find out why AI cameras are transforming retail stores and discover concrete steps for improvement, available now.

[Document Contents]

  • What Insight for Retail can do

  • Results and case studies from our clients

  • Why we are chosen

  • The optimal pricing plan for your business

Contact

お問い合わせ

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"Will it actually work in our stores?" Let us help you clear up any doubts you might have. Our expert staff will gladly and carefully answer your questions, including those regarding pricing.

[Common Inquiries]

  • Consultations on implementation costs and estimates

  • Requests to see the actual user interface (Demo requests)

  • Feasibility of installation in your specific environment

  • Checking the shortest possible implementation schedule

It has been adopted by retail companies in various industries.

アパレル

Apparel

商業施設

Commercial facilities

観光施設

Tourist facilities

雑貨

miscellaneous goods

ホームセンター

Home improvement store

携帯キャリア

Mobile carriers

食品

food

家電量販店

Consumer electronics retailer

アミューズメント

amusement

DVD/音楽/本

DVDs/Music/Books

スーパー

Supermarket

飲食店

Restaurant

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