Client Interview（成功事例ご紹介）
We reviewed our point-of-sale (POP) displays based on purchase rates and significantly reduced labor costs.
NAPS INC.
事業内容
オートバイ用品、部品の小売・開発
Webサイト
インタビュー
株式会社ナップス メディア統括部 係長 三宅順也様
導入店舗
ナップス ベイサイド幸浦店、ナップス千葉北インター店
assignment
A major challenge was the inability to accurately understand how store design and strategies, which relied on empirical rules, were actually contributing to customer traffic and sales.
While POS data provided purchase figures, the lack of accurate visitor numbers made it difficult to reach out to customers who left without making a purchase. Furthermore, manual and sensor-based measurements had limitations in accuracy in a high-traffic environment.
Solution through implementation
Measurements visualized the purchase rate, revealing that it was significantly lower than expected, clearly indicating areas for improvement.
Based on the data, we drastically reduced and simplified in-store point-of-sale displays, resulting in a purchase rate that did not decrease but rather showed an upward trend.
We also improved the efficiency of preparation work, successfully reducing labor costs, including overtime pay, to about one-tenth of what it was before.
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What Insight for Retail can do
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