SANYO SHOKAI LTD.①

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Through repeated hypothesis testing using data, store sales increased 1.6 times.

事業内容

紳士服・婦人及び装飾品の製造販売、全国の百貨店、専門店、直営店での製品の販売

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http://www.sanyo-shokai.co.jp/

インタビュー

事業本部セレクトショップビジネス部長木南元成氏

導入店舗

LOVELESSブランドの直営8店舗

assignment

In brick-and-mortar stores, unlike e-commerce sites, it's impossible to quantify customer behavior from entry to purchase, forcing store operations to rely heavily on staff experience and intuition.

The lack of data such as visitor numbers and customer service rates made it difficult to analyze how customer service quality and staffing levels impacted sales, resulting in a failure to identify potential lost opportunities.

Solution through implementation

Based on the data, we increased staff at stores with low customer service rates relative to the number of visitors, resulting in a significant improvement of 2.4 times higher customer service rates and 1.6 times higher sales.

Furthermore, the visualization of customer attributes enabled optimal product distribution, fostered a culture of discussing store improvements using numerical data as a common metric among staff, and is increasingly being used as a training indicator for younger employees.

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Understand ABEJA Insight for Retail in 3 Minutes! Find out why AI cameras are transforming retail stores and discover concrete steps for improvement, available now.

[Document Contents]

What Insight for Retail can do
Results and case studies from our clients
Why we are chosen
The optimal pricing plan for your business

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"Will it actually work in our stores?" Let us help you clear up any doubts you might have. Our expert staff will gladly and carefully answer your questions, including those regarding pricing.

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