Client Interview（成功事例ご紹介）
By implementing strategies based on customer traffic analysis, shelf sales increased 2.3 times.
SANYO SHOKAI LTD.②
事業内容
紳士服・婦人服及び装飾品の製造販売、全国の百貨店、専門店、直営店での製品の販売
Webサイト
http://www.sanyo-shokai.co.jp/
インタビュー
第三事業本部 マッキントッシュフィロソフィービジネス部長 兼 MPストア課長 松村宇行氏
導入店舗
マッキントッシュフィロソフィー 直営店舗
assignment
In department store-centric operations, many stores lacked individual cash registers, making it difficult to acquire customer data.
Even stores with their own cash registers could only obtain data on "sold items," leaving data on non-purchasing customer trends, customer numbers, and store entry rates unvisible.
There was a need to bridge the gap between staff experience and intuition-based estimations and reality, and to obtain data that would serve as the basis for improving visual merchandising (VMD).
Solution through implementation
By visualizing foot traffic, customer demographics, and contact rates for each shelf, we were able to optimize VMD (Visual Merchandising) based on data.
In some cases, the purchase rate on specific shelves doubled to 6%, resulting in a 2.3-fold increase in sales.
Using numerical data as a common language facilitated smoother communication between stores and headquarters, transforming the organization into one where the improvement cycle is driven by the field staff.
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Understand ABEJA Insight for Retail in 3 Minutes! Find out why AI cameras are transforming retail stores and discover concrete steps for improvement, available now.
[Document Contents]
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What Insight for Retail can do
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Results and case studies from our clients
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Why we are chosen
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The optimal pricing plan for your business
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[Common Inquiries]
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Consultations on implementation costs and estimates
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