
Client Interview(成功事例ご紹介)
By preventing missed opportunities in customer service, sales increased by double digits compared to last year.
SANYO SHOKAI LTD.③

事業内容
紳士服・婦人及び装飾品の製造販売、全国の百貨店、専門店、直営店での製品の販売
Webサイト
http://www.sanyo-shokai.co.jp/
インタビュー
セレクトショップビジネス部 店舗運営課 課長・南澤 龍樹 氏
導入店舗
LOVELESS、GUILD PRIMEの各店舗
assignment
The current decline in customer numbers could not be backed up by data, and stores and headquarters were only clashing over subjective reasons, failing to reach a fundamental solution.
The lack of metrics other than sales data meant there was no culture of developing strategies, and the actual customer service practices of store employees remained unclear.
Furthermore, the vicious cycle of staff reductions due to declining sales further reducing customer service opportunities was also a problem.
Solution through implementation
With data-driven PDCA cycles firmly established, key stores have consistently achieved sales exceeding 100% year-on-year, and other stores have also achieved double-digit growth.
By clarifying the definition of customer service and optimizing staffing, the customer service rate more than doubled, and the purchase rate at street-level stores became among the highest in Japan.
The organization has evolved into a self-sustaining one, with employees creating improvement sheets themselves and pursuing goals.
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