Client Interview（成功事例ご紹介）
By implementing a customer service "formula" that boosts sales, we achieved a significant increase in store sales compared to last year.
SANYO SHOKAI LTD.④
事業内容
紳士服・婦人服及び装飾品の製造販売、全国の百貨店、専門店、直営店での製品の販売
Webサイト
http://www.sanyo-shokai.co.jp/
インタビュー
マッキントッシュフィロソフィービジネス部 店舗運営課 小澤 文人(課長)氏 宮本 桂子氏
導入店舗
マッキントッシュフィロソフィー 直営店舗
assignment
Previously, we relied solely on sales data, making detailed customer analysis difficult in stores with diverse customer demographics and product price ranges.
Furthermore, the behavior of "customers who didn't make a purchase," such as entry rates and try-on rates, was not visualized. This meant that store operations, visual merchandising, and on-site training tended to be vague and reliant on experience and intuition, making it difficult to develop concrete improvement measures.
Solution through implementation
By fully implementing data-driven improvements to customer service and visual merchandising, some stores saw their autumn sales significantly exceed those of the previous year.
By visualizing the number of customer interactions and purchase rates for each individual, they formulated "five elements of customer service," standardized know-how, and made it possible to reproduce "effective displays" by analyzing sales figures and display photos for each shelf, thus achieving a transformation across the entire organization.
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Understand ABEJA Insight for Retail in 3 Minutes! Find out why AI cameras are transforming retail stores and discover concrete steps for improvement, available now.
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What Insight for Retail can do
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The optimal pricing plan for your business
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