TOKYO SHIRTS CO., LTD.

Amidst the need to respond to increasingly diverse customer behavior, a challenge arose in that understanding the detailed customer base relied solely on the intuition of on-site staff.

Furthermore, traditional evaluation metrics relied solely on sales data from POS systems, lacking objective store evaluations based on factors such as store entry rates and purchase rates.

With the rise of competitors, measures to improve customer satisfaction beyond price became an urgent necessity.

Solution through implementation

Based on data, we implemented measures such as placing key products directly in front of the entrance, expanding customer flow, and introducing digital signage. As a result, improvements in store entry rates and purchase rates were numerically demonstrated.

Furthermore, a culture of on-site staff independently reviewing data and testing hypotheses has become established.

New insights gained from actual data, such as identifying entry routes that differed from intuition, are leading to store improvements.

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