Toyota Auto Mall Create Co., Ltd.

While the facility attracts 1.2 million visitors per month, the challenge was how to guide them to the adjacent auto mall and increase opportunities for them to experience new cars.

Previously, measurements were only taken once a year using manual methods, making continuous data acquisition difficult.

Furthermore, detailed analysis required ongoing exploration in terms of cost, flexibility of installation locations, and creating incentives for replacement vehicles.

Solution through implementation

Camera-based visualization revealed specific trends, such as the fact that people passing through the store are more than twice as likely to stop by compared to those passing through the aisle.

Furthermore, the data demonstrated that the placement of display vehicles, tiered displays, and arches significantly increased the rate of people stopping by.

By understanding the effects in real time and shortening the PDCA cycle, we have received requests from stores to implement these measures voluntarily.

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