Traditional store operations, which relied heavily on POS data, lacked insights into customer behavior prior to sales, such as entry rates and purchase rates, making it difficult to develop concrete improvement measures.

The previously implemented overseas-made AI cameras revealed issues such as data loss due to camera malfunctions and a lack of expertise in data utilization.

A reassessment of services integrating "highly reliable data acquisition" and "data utilization support" was necessary to ensure data could be trusted and utilized effectively.