Vinos Yamazaki Co., Ltd.

With an increasing number of staff members lacking experience in face-to-face customer service, it became difficult to accurately assess, evaluate, and train staff in customer service quality.

Furthermore, it was impossible to determine whether fluctuations in sales were due to the number of customers or the quality of customer service, and the effectiveness of in-store posters and other measures was judged solely on sales figures.

There was a lack of a system to accurately measure and scientifically evaluate "pre-sales indicators" such as store entry rates and purchase rates.

Solution through implementation

Highly accurate data allows us to precisely grasp store entry rates and purchase rates, establishing a system for objectively evaluating the effectiveness of customer service and promotional strategies.

We can now improve the evaluation of posters and events, which previously relied on intuition, based on data, and consider approaches tailored to the specific characteristics of each store.

With ongoing support from specialized staff in data utilization, the accuracy of our results generation has also improved.

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