Client Interview（成功事例ご紹介）
Since more men in their 20s and 30s were visiting the store than we expected, we changed our product lineup.
VISION MEGANE inc.
assignment
Until now, while we had data on customers who made purchases, we had no way to identify "potential customers" who entered the store but did not make a purchase, and we had to rely on on-the-ground intuition.
Although there was a policy to focus on visual merchandising (VMD), we lacked a way to objectively visualize foot traffic and dwell time in front of shelves, and discussions about store improvement remained subjective.
Solution through implementation
The measurement results revealed approximately 10 times more customers than manually measured, reaffirming the significant opportunity to boost sales.
Sharing objective data enabled in-depth, fact-based discussions about product assortment and placement, leading to improvements tailored to the customer base of men in their 20s and 30s.
Continuing these measures has increased the purchase rate, allowing us to maintain sales even during off-peak seasons.
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What Insight for Retail can do
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